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Monday, June 11, 2007

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A great SEO article
Viral marketing 101 - Not Using It Could Kill Your Business!




Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn�t matter if you have a killer product or a fantastically designed website, if people don�t know that you exist, it doesn�t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one�s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won�t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moir� popular. Remember the movie �The Blair Witch Project�?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft�s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it�s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
Marian Britton

some great help
Site Targeted Traffic Web



� Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
� Provide an �about us� section or a section about your policies.
You can find out more!...
site targeted traffic web


more site traffic web

 

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A Great

seo uk

Resource.

Web Traffic article for you to review
Tips to Increase Ranking and website Traffic



It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

� Create a site with valuable content, products or services.
� Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
� Research and use the right keywords/phrases to attract your target customers.
� Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
� Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
� Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
� Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
� Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
� Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
� Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
� Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
� When selling products online, use simple payment and shipment methods to make your customer�s experience fast and easy.
� When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
� Don�t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
Ann Hughes-Ellis


web site seo
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